Perdeberg Wines has boldly defied convention to launch a 250ml can of its popular easy-drinking and fruit-driven Soft Smooth Range (SSR) red in time for the cooler months. Perfect for both aspiring wine enthusiasts and long-time devotees of the grape, the zebra-print can grabs attention, inviting wine drinkers to ‘Join the Soft Smooth Revolution’ towards more fun, versatility and sustainability.
Dressed in unmistakably modern and stylish stripes, the Perdeberg Soft Smooth Range wine style bridges the gap between semi-sweet and dry, resulting in an accessible, unpretentious wine that’s ready to enjoy right now, by any age and by anyone.
Especially convenient for adventurous South Africans who love socialising, travelling and being active outdoors, the lightweight can format means the wine can be easily carried for hikes or picnics outside, with no bottle opener or additional glassware necessary. “We want to offer wine drinkers the opportunity to enjoy their favourite wine blend any way they prefer – accommodating hassle-free wine enjoyment without the fuss surrounding glass bottles. It brings an exciting element and new era of wine enjoyment to consumers,” says Chantelle Boucher, Group Marketing Manager of Perdeberg Group.
From a sustainability standpoint, packaging wine in a can also has numerous benefits. Firstly, an aluminum can has a smaller carbon footprint than a glass bottle, using around 68% recycled content and not requiring paper or water for labelling. The serving size of 250ml is ideal for those who are following the trend towards more responsible drinking, and eliminates waste that can result from unfinished bottles. Additionally, the Perdeberg SSR Red contains no animal by products and is therefore suitable for vegans and vegetarians – as are all red wines in the Perdeberg portfolio.
Loyal fans of the Perdeberg Soft Smooth Range in 750ml bottles (which will still be on sale) can rest assured: the aluminium cans do not allow oxygen permeability and their approved food- and beverage-contact internal coating protects the wine and its flavour. Chantelle says: “Wine drinkers can have peace of mind that the wine in the can will taste just as good as it does in the bottle.”
Forward-thinking wine drinkers will enjoy this blend of delicious reds with soft tannins and fragrantly fresh notes of ripe, dark fruit. A touch of oak adds complexity and substance to a wine that bursts with fruity flavours and complements all social occasions. Open a can to pair with a delicious pizza, a mild curry or hearty winter stew.
The Perdeberg Soft Smooth Range in a can will be available in red, white and rosé. They will be stocked in OK Foods and Spar stores from June 2020 at a recommended price of R15.95 for one and R94.95 for six.
Nestling in the shadows of the Paardeberg Mountain in Paarl, Perdeberg adopted its name from the mountain zebra that once roamed its foothills, which were mistaken for wild horses by the Dutch. Established in 1941, Perdeberg has produced award-winning wines grown in various micro climates in the area. The superior quality of dry land vineyards and innovative techniques of the winemaking team combine to produce premium wines of world-class quality.
5 reasons why you should drink wine in a can (yes, really) this winter
Never tried wine in a can before? Now’s the perfect time to open your mind to the future of wine – here’s why.
It’s a more sustainable option
Storing wine in specially-lined aluminum cans has numerous benefits to ease the mind of the more conscious consumer. A can has a smaller carbon footprint than a glass bottle because it’s made from approximately 68% recycled material, is lighter in weight and therefore burns less fuel to transport, and uses no paper or water for labelling. The material from a beverage can that’s responsibly recycled can end up on a shelf again within two months. More wine for everybody!
It’s lightweight and convenient
For adventurous wine drinkers who love to socialise, travel and soak up the outdoors, a can is more lightweight to carry than glass, doesn’t need an opener or a drinking glass, and the serving size is perfect for one, so there’s no need to lug home a half a warm bottle of red, white or rosé.
It’s more mindful
The ‘mindful drinking’ or ‘sober curious’ movement, in which social drinkers choose to cut down their alcohol intake, is growing – especially amongst younger consumers. This means having just one glass is becoming much more trendy. The measured 250ml portion size helps to keep tally more easily, instead of guessing just how much wine you’re pouring with that heavy hand of yours. (And how big is that glass, anyway?)
It offers value for money
We could all do with saving a rand or two on essentials like wine. Cans allow you to budget carefully per serving, and some options cost as little as R16 a can.
It’s ready to enjoy right now
Cans are just one example of the exciting revolution in the wine industry to be more accessible to growing numbers of forward-thinking newcomers to the scene. There’s no need to age a can in a cellar (we all have one of those, right?), worry about corking the wine, let it breathe after opening, or serve it in a specially shaped glass. You can open a can and sip your wine straight away, and it’ll taste great – every time.
Dying to try wine in a can? Perdeberg Wines has launched a 250ml format of its popular easy-drinking and fruit-driven Soft Smooth Range (SSR) red in a unique, attention-grabbing zebra-print can. Perfect for aspiring wine enthusiasts and long-time wine fans alike, the blend of delicious reds has soft tannins and fragrantly fresh notes of ripe, dark fruit. A touch of oak adds complexity and substance to a wine that bursts with fruity flavours and complements all social occasions. Buy a single can or a six-pack of Perdeberg SSR red at your local OK Foods or Spar and pair it with a delicious pizza, a mild curry or hearty winter stew.
Perdeberg Soft Smooth Range – Wine in a Can: Q&A
Q: Is there a difference in taste between wine in a glass bottle and in a can?
A: Aluminum beverage cans such as the ones used for the Perdeberg Soft Smooth Red do not allow oxygen permeability and their approved food- and beverage-contact internal coating protects the wine, so wine drinkers can have peace of mind that the wine in the can will taste just as good as it does in the bottle.
Q: What are the advantages of wine in a can?
A: There are numerous benefits:
– Cans are lightweight, so are more easily carried for hikes or picnics outside than bottles.
– Drinking wine out of a can is convenient, as you need no bottle opener or additional glasses.
– From a sustainability standpoint, an aluminum can has a smaller carbon footprint than a glass bottle, using around 68% recycled content and not requiring paper or water for labelling.
– The single unit serving size of a can is ideal for those who are following the trend towards more responsible drinking.
– The smaller serving size also minimises potential waste.
Q: Who is the target market for the Perdeberg SSR red wine in a can?
A: Perfect for the aspiring wine drinker and long-time fan alike, the Soft Smooth Red is an easy-drinking and fruit-driven wine. It bridges the gap between semi-sweet and dry, resulting in an accessible, unpretentious wine that’s ready to enjoy right now, by anyone of any age. It’s especially convenient for adventurous, forward-thinking wine drinkers who want to carry wine for hikes or picnics.
Q: What is the serving size of the Perdeberg SSR wine in a can?
A: 250ml. The cans are sold individually, in packs of six or trays of 24.
Q: Will the Perdeberg SSR range still be available in 750ml bottle format?
A: Yes, the cans are an extension to this popular range of bottled wine.
Q: What are the tasting notes of the Perdeberg SSR red?
A: Enjoy this blend of delicious reds with soft tannins and fragrantly fresh notes of ripe, dark fruit. A touch of oak adds complexity and substance to a wine that bursts with fruity flavours and complements all social occasions.
Q: What food can I pair with the Perdeberg SSR red?
A: Open a can to pair with a delicious pizza, a mild curry or hearty winter stew.
Q: Why is the can decorated with zebra stripes?
A: Perdeberg Wines adopted its name from the mountain zebra that once roamed the foothills of the Paardeberg Mountain in Paarl, which were originally mistaken for wild horses by the Dutch. The SSR range has adopted the stripes to reflect the unique character, African identity and sense of place of Perdeberg Wines. The bold zebra stripes show a sense of style that’s both modern and classic.
Q: Is the Perdeberg SSR red suitable for vegans and vegetarians?
A: Yes. The Perdeberg SSR red contains no animal byproducts and is therefore suitable for vegans and vegetarians. It shares this characteristic with all red wines in the Perdeberg portfolio.
Q: What does the wine in a can cost?
A: The recommended retail price of Perdeberg Soft Smooth Red is R15.95 per can or R94.95 for six.
Q: Where can I buy it?
A: Perdeberg Soft Smooth Red in a can will be available in OK Foods and Spar stores from June 2020.
SSR Wine Cocktails
Developed by Travis Kuhn specifically for SSR Wines
50ml SSR Red
15ml Black Cherry
Garnish: Orange Zest
Chill stemmed Coup glass. Place glass in the freezer, or option 2 place ice in the glass to chill.
Place all ingredients into a mixing beaker or glass with heavy base.
Add 2 scoops of cubed ice to the mix.
Stir well, until receptacle becomes cold to the touch.
Strain ingredients from mixing beaker into the chilled Coup glass.
Serve straight up (without ice) and garnish with the zest of an orange peel.
50ml SSR Red
40ml Dry Cranberry Juice
20ml Creme De Cassis
4 Fresh Strawberries
25ml Mint Leaves
Garnish: Mint Leaf
Take a tall glass and fill it with strawberries
Muddle the fruit into a paste
De-stem the mint leaves and tear across the veins and add them to the strawberries.
Add the liquid ingredients along with a scoop of crushed ice.
Churn the ingredients well until completely mixed. Add another scoop of crushed ice and repeat.
Garnish with a mint sprig and a cap of crushed ice.
Red & Dust
Red & Dust
Glass: Red Wine Glass
180ml SSR Red
Honey Clove Dusted Rim
1 Sprig of Basil
Garnish: Basil leaf
Dust a stemmed glass with honey and clove dust, then refrigerate.
Pour SSR Red into a chilled glass with dusted rim.
Take a leaf of basil and tap the leaf on the rim of the glass to express flavour before gently placing it on the surface of the drink.
Glass: White Wine GLass
180 ml SSR White
1 Orange Zest
1 Lemon Zest
Garnish: Orange peel
Chill a stemmed wine glass.
Rinse glass with Cointreau orange liqueur. Discar excess.
Pour SSR White wine into a chilled glass.
Express the zest of an orange over the liquid and discard the peel.
Express the zest of lemon of the liquid and then place the peel gently on top of the surface of the drink
Guns and Rose
Guns and Rose
180ml SSR Rose
2 Sliced Strawberries
Place the fruit in the bottom of a large stemmed copa glass.
Lightly press the fruit with a muddler.
Pour SSR Rose over the muddled fruit and swirl gently.
Add a scoop of cubed ice to the glass and stir.
Place a strawberry on the lip of the glass before serving.